Strategic Marketing Manager with 10+ Years of Expertise in Driving Growth and Engagement

Three women standing in front of a "NEXT GEN the PR Net" step and repeat backdrop.

I specialize in turning views into engaged communities through data-driven social campaigns, content optimization, and strategic storytelling. By leveraging audience insights, influencer partnerships, and creative strategy, I help brands cut through the noise and build lasting connections.

Let’s create content that drives actual results and keeps audiences coming back for more.

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Experience

I’m a Marketing Strategist with 10+ years of experience driving growth through innovative digital campaigns and data-driven strategies. I have a proven track record of analyzing consumer behavior and market trends, enhancing brand visibility, and optimizing ROI across multiple platforms. Passionate about crafting innovative content to cut through the noise, create authentic connections, and convert first-time viewers into lifelong devotees.

- Conducted social media performance reports, identified trends, optimized campaigns for higher engagement, and refined strategies to convert ideal audiences.
- Developed data-driven content strategies, increasing brand visibility and follower growth.
- Led successful influencer and brand partnerships, including editorial collaborations, ensuring compliance with industry guidelines.
Key Achievements:
- Grew client social media following by 25% and engagement by 35% on average across platforms.
- Managed media, content creation, and marketing strategy to increase reach and brand awareness.
- Created diverse campaigns reflecting the brand’s unique voice attracting a highly invested audience.
- Collaborated with brands such as Chloé, Van Cleef & Arpels, The Carlyle, and The Edition Hotels.
Key Achievements:
- Developed a digital strategy to boost brand awareness, foster authentic relationships, and monetize social traffic through paid partnerships, affiliate marketing, and innovative storytelling techniques.
- Managed social team and implemented video-first strategies to drive engagement, brand awareness, and sales, increasing follower count by 25,000 in 5 months.
- Directed creative partnership campaigns with Staples, Wells Fargo, DSW, and more, growing brand credibility and creating new processes for future partnership agreements.
- Spearheaded the company’s first online video course “LIJ Academy,” from concept, production, and execution, generating a new lucrative and scalable source of revenue.
Key Achievements:
- Increased affiliate revenue by 29% via targeted social campaigns, partnerships, and SEO-driven blogs.